A social media manager runs a company's accounts: posting, replying and keeping the calendar full. A personal brand agency works with the people themselves, the founder and senior leaders, deciding what each should be known for, scripting it, directing them on camera, and editing and publishing the result. One manages channels, the other builds a leader's voice.
Before anything is filmed, someone has to work out what this leader should be known for and what they can say that nobody else in the business can. That is strategy and scripting, and it is built around one person at a time, even when several leaders are involved.
Most executives are not short of opinions. They are short of time and unsure how they come across on video. A personal brand agency plans one batched filming day that produces weeks of content and gives on-set direction so each person feels confident. Read more on what if I'm not good on camera.
It needs to sound like them, stay on message for the business, and in law and accounting firms, be accurate about what is being said. That is why scripting and review are part of the job, with edits back within days of filming and publishing done for you. It is the model behind personal branding for leadership teams and is set out on our services.
Many businesses keep a social media manager on the company pages and community while an agency produces the leaders' content. If you are weighing up the broader question of production versus account management, read content agency or social media manager: which do you need. For how leader content supports recruiting, see will leadership content help us hire.
They can, but filming leaders well takes planning, direction on set and a proper edit. Without those, the content tends to stall after a few attempts.
Possibly. Someone still needs to run the company accounts and reply to the community. A personal brand agency focuses on the leaders' own content.
Mostly the leaders' own profiles, because that is where people look when they want to know who they are dealing with. Publishing is handled for you.
No. It is built for companies where the founder and a small group of senior leaders all go on camera, such as franchise groups, real estate agencies, multi-location clinics, and law and accounting firms.
Book a strategy call. We will talk through who should be on camera, what they should say and how a filming day would run.
Book a strategy call