It can help, and recruiting is one of the jobs it is built for. Candidates research a business before they apply, and short videos of the founder and leaders show them who they would work for, how decisions get made and what the place values. It does not replace fair pay or a good workplace, but it gives the right people a reason to look closer.
Who will I report to. Is the culture on the careers page real. Will I learn anything here. A job ad cannot answer those questions. A leader talking plainly on camera goes a long way towards it.
People join a manager as much as a company. In a franchise group, a clinic network or a firm, that is often the location lead or the partner, not the founder. That is why personal branding for leadership teams puts several leaders on camera, not only one.
How a leader trains new people. Why they joined. A mistake they made early and what they learned. What a normal week in the role involves. These topics are planned in strategy and scripted from the prep conversation, then filmed in one batched filming day alongside the content aimed at clients. If you are worried about the time, see how much time a CEO needs to give.
It will not fix pay, rosters or a culture people are leaving. Content amplifies what is already there, so if the workplace is the problem, start there. We would rather say that than sell you content that is not your bottleneck. See our services for what we do.
It overlaps, but it is made by your leaders on camera rather than a polished corporate video. Candidates hear from the actual people they would work with.
Usually not. The same leaders post both, and a video that earns a client's trust also tells a candidate what you are like to work with.
Ask applicants and new starters where they first came across you, and record it in your hiring process. That gives you an honest read over time.
That is who the leadership team offer is built for. Each location lead can become a recognisable face for their area. See can my whole leadership team do this.
Book a strategy call. We will talk through who should be on camera, what they should say and how a filming day would run.
Book a strategy call