Far less than doing it yourself, because the time is concentrated instead of spread across every week. With a done-for-you model, a CEO gives a short prep call, one batched filming day and quick reviews of the edits. Strategy, scripting, editing and publishing are handled for you.
It starts with the twenty minute prep, where we talk through what you know, what customers ask and what candidates want to hear. We turn that into strategy and scripts. Then comes one filming day that produces weeks of content, and short reviews when the edits come back within days of filming.
Filming a little every week sounds easier and rarely survives a busy month. Every session means setting up, getting into the right headspace and finding something to say. Batching puts that effort into one day you can plan around, so the content keeps going out while you run the business.
No writing scripts from scratch, no learning editing apps, no deciding what to post on a Tuesday night. On the day there is on-set direction, so you are not left guessing whether a take worked. See our services for how each part is handled.
Each leader's time has the same shape: a prep conversation, their part of the filming day and quick reviews. That is the model behind personal branding for leadership teams. If the camera itself is the worry, read what if I'm not good on camera, and if you are weighing up more faces, see can my whole leadership team do this.
No. Scripts are written from the prep conversation, so they are built on what you already know and say. You bring the knowledge, we shape it into content.
Filming happens in batches. One filming day produces weeks of content, and the next day is planned around what has worked so far.
The edits, which come back within days of filming. You check they sound like you and approve them before anything is published.
That is the reason for batching. One planned filming day is easier to protect than a weekly slot that keeps getting moved.
Book a strategy call. We will talk through who should be on camera, what they should say and how a filming day would run.
Book a strategy call