For real estate agents, social media works when it builds you, not your agency's logo. Vendors list with the person they already feel they know, so the job of every post is to make you that person in your suburbs before an appraisal is ever booked. Get Known manages this end to end, so your time stays in appraisals and open homes rather than in an editing app.
Sellers choose a person, not a franchise, and when an agent moves offices the relationships tend to move with them. Content built around the agency logo builds an asset you do not own and cannot take with you. Your face, your voice and your read on the local market are the brand, and a personal profile that carries them stays yours through every office move, rebrand or step into independence.
A listing video stops working the day the property sells, and it mostly markets the house rather than you. Market commentary, what sold on the weekend, what buyers are asking, whether to go to auction, keeps introducing you to homeowners who are years away from selling. We still recommend filming your listings, but the ratio matters. Commentary is the asset, and listings are the receipts that show you are active.
Buyers will find your listings on the portals whether you post or not. The scarce thing in real estate is the listing itself, and vendors shortlist agents they already recognise before an appraisal is ever booked. So judge every post on a single test. Would a homeowner in your patch think of your name when it is finally time to sell?
Nobody lists their home with a generic city-wide agent. They list with the person who knows their street, the school catchments and what the place two doors down sold for. Content built around named suburbs, streets and buildings tells both the algorithm and the homeowner exactly whose patch this is. Being unknown outside your area is fine, but being vaguely known inside it is not.
Agents do not have spare hours, and Saturdays belong to open homes. Get Known batches filming into single sessions, so one block in front of the camera produces weeks of market commentary, and the editing, captions and posting are handled for you. Your only job is to turn up and talk about the market you already talk about every day at appraisals.
A brand new agent with no listings and no sales record should not be paying for social media management yet. Borrow presence instead, by appearing in your principal's videos, filming at a senior agent's auctions and posting from your own phone for free while you build a track record worth talking about. Paid management makes sense once you have listings and sales to back the commentary, and we would rather tell you that now than take your money for a page with nothing behind it.
Both, but market updates should make up most of what you post. A listing video stops being useful the day the property sells, while market commentary keeps introducing you to homeowners who are not ready to sell yet. Listings prove you are active in the area. Commentary is what makes vendors remember you.
It can, when the content builds the agent as a person, because vendors shortlist agents they already feel they know before booking an appraisal. Posting properties alone mostly serves buyers, who would have found the listing on the portals anyway. If a homeowner in your suburb can picture your face and your opinion on the market, you have a real chance of being on the shortlist before the competition knows the home is for sale.
Build your personal brand. Sellers choose an agent, not a franchise, and if you change offices the agency page's audience stays behind while your own comes with you. Contribute to the agency page if your principal asks, but treat your own profile as the asset you are building.
Most of the time cost disappears when filming is batched. Get Known films in single sessions, so one block of recording produces weeks of content, and the editing, captions and scheduling are handled for you. Your hours stay in appraisals and open homes instead of an editing app.
Usually not straight away. A new agent with no listings should borrow presence first, by appearing in a principal's videos, filming at the office's auctions and posting from a personal account for free. Paying for management makes sense once there are listings and sales to talk about, not before.
Part of our social media management service, which covers every industry we work across. Our founder Nicholas Remondos also writes longer guides at nicholasremondos.com.
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