Get Known manages social media for businesses in North Sydney and the lower north shore, and in this market that work usually begins and ends with LinkedIn. The strategy that fits here is a visible partner or director publishing under their own name, not a quiet brand account posting announcements. We are based in Mascot and film on location across greater Sydney as part of normal service, so filming at your office is straightforward.
North Sydney's towers are filled with professional services: finance, insurance, engineering, IT consulting, accounting and law, plus the agencies and B2B suppliers that serve them. The buyers here are other businesses. A CFO in a Walker Street office choosing an advisory firm does not find one on Instagram. They act on a referral, then quietly look up the people behind the firm, and that check happens on LinkedIn. That changes what social media management means. For a cafe in Crows Nest, social media is photos and locals. For a consulting firm in North Sydney, it is making sure that when a prospect looks up your senior people the week before a first meeting, they find someone with a clear point of view and recent activity, not a profile last touched at a job change. We build for the second scenario, because that is what this market responds to.
Brand accounts from mid-sized firms tend to post the same things: new hires, awards nights, office milestones. The audience for those posts is mainly staff and competitors. What actually gets read on the lower north shore is a named person taking a position on something their clients are wrestling with: a director unpacking what a contract clause means in practice, an adviser explaining a rule change in plain language, a consultant saying what they would do and why. So the social strategy here is personal branding for one or two senior people. We help choose who fronts it, work out the questions their clients raise in every first meeting, and turn those into short filmed videos and written posts under that person's name. The company page still exists and supports the work, but it follows. It does not lead.
The reason partner-led content usually fails is not appetite, it is calendars. A director in a finance or consulting firm cannot give social media an hour a day, so we do not ask for one. Get Known is based in Mascot and films on location anywhere in greater Sydney as part of normal service, which means we come to your office in North Sydney, St Leonards or wherever you are, and batch filming into a single session that produces weeks of content. We prepare the questions beforehand, prompt on the day, and handle every edit, caption and post afterwards. For firms in financial services and other regulated work, drafts are framed as commentary rather than advice, and nothing is published until it has passed your own review and sign-off.
Sometimes it is. If your firm runs at capacity on work from a handful of long referral relationships, a LinkedIn program is maintenance, not growth, and you may not need an agency for maintenance. If your revenue comes through government panels or formal tenders, a partner's visibility rarely moves a procurement decision, and the money is better spent on bid quality. There are two more honest exclusions. If the senior person who would front the content is planning an exit, or a merger is in play, building an audience around them can be building on sand. And if no partner is willing to put their face and name to the work, even in batched sessions, we would rather say so early than ghostwrite hollow thought leadership, because this audience can tell.
We start with strategy, not content: who the visible person is, what they want to be known for, and the questions their clients raise in every first meeting. Those questions become the content plan, because they are what prospects are already searching their feeds and their memories for when your name comes up. Then filming happens on location, and everything after that sits with us: editing, writing, scheduling and posting, with the partner's involvement limited to filming sessions and approvals. All of it is aimed at one moment, the point where a referral checks you out before making contact and what they find backs up what they were told. We are across the bridge in Mascot, so North Sydney and the lower north shore sit inside our normal Sydney service area.
In a B2B market like North Sydney, the partner's personal profile should lead. Buyers of professional services check people, not logos, before a first meeting, and a named person's commentary gets read where a company announcement gets scrolled past. The company page still has a job, holding the firm's basics and resharing the partner's work, but it is the supporting act.
Yes. Get Known is based in Mascot and films on location anywhere in greater Sydney as part of normal service, which covers North Sydney, Crows Nest, St Leonards and the surrounding suburbs. Filming is batched into single sessions at your office or nearby, so a senior person commits a block of time on one day rather than hours every week.
Content for licensed and regulated firms is written as general commentary, not advice, and nothing is published without your review. We build your existing compliance sign-off into the approval process rather than working around it. That slows the pipeline slightly, and it is the correct trade.
Rarely as the lead channel. The people who buy consulting, finance and professional services are on LinkedIn when they are in a buying frame of mind, so that is where the effort goes first. The same filmed material can be repurposed to other platforms later if recruitment or employer brand becomes a goal.
Filming sessions plus approvals, and not much else. We batch filming so one on-location session produces weeks of posts, we prepare the questions in advance, and the editing, writing and scheduling happen on our side. If a program depends on a director finding spare hours every week it will not survive contact with their calendar, so we design it not to.
Part of our Sydney social media management service. See the full service overview or your industry guide.
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