Get Known manages social media for businesses in Manly and across the northern beaches, from beach hospitality and surf and fitness businesses to the trades and services that work the peninsula year round. We are based in Mascot and film on location anywhere in greater Sydney as part of normal service, so a shoot at The Corso, Freshwater or Brookvale is a standard booking, not a special trip. The defining problem up here is that the summer crowd and the winter crowd are close to different markets, and the content plan has to treat them that way.
The ferry crowd and the locals are close to separate markets. Day trippers off the Manly ferry decide where to eat and what to do while they are already walking The Corso, so they search maps, location tags and Manly itself. They do not follow accounts, and they are gone by the last ferry. Content aimed at them is about being findable in that moment, tagged to the location, answering the question a visitor actually types, and it has a short shelf life because next weekend a different crowd is asking the same thing. Locals are the opposite. They follow accounts, they notice which venues still feel like theirs once the crowds thin, and they care about faces, regular hours and whether the winter menu is on yet. A cafe or bar near the beachfront usually needs both streams running at once. A physio in Brookvale, a plumber in Narrabeen or a swim school in Dee Why should ignore the tourist audience completely and build for the postcode. Getting this split wrong is the main way money gets wasted on social media in Manly. Tourist-style content shown to locals reads as noise, and local in-jokes mean nothing to someone who stepped off a ferry an hour ago.
In summer, content does not need to draw people to the beaches, they are already coming. It is aimed at pulling a share of the crowd standing on The Corso choosing between venues that all look busy. Summer is also the crowded season on the feeds, when every business on the strip is posting the same blue water, so the work becomes differentiation and capacity. What makes your venue the pick, whether you take bookings, how late the kitchen runs. Winter is a different job, and it is the one that gets skipped. When the day trippers stop coming, trade thins to locals, and a business that stops posting in May and reappears in November comes back to a cold audience. Platforms treat dormant accounts accordingly, and the locals have spent the quiet months watching whoever kept showing up. Winter content leans into what the season actually offers. Regulars, the kitchens and workshops behind the scenes, winter swell for surf businesses, whale season for anything near the headlands, and the trades and clinics whose work never had a season in the first place. We plan calendars so beach footage is banked in the months it exists, because you cannot fake January light in July.
The northern beaches sit on what is functionally a peninsula. Getting off it means the Spit Bridge or Wakehurst Parkway, and locals arrange their lives to avoid both. That shapes buying behaviour. People up here prefer a plumber, a physio, a gym or a vet that is already on the peninsula, and providers from the other side of the bridge start at a disadvantage before a word is said. For trades and services based anywhere from Manly to Palm Beach, that makes social media unusually geographic. Content that is unmistakably local, job sites in streets people recognise, suburb names said out loud, the van on Pittwater Road, is built to do one specific job, signalling that you are already here. Brookvale is worth naming separately. It is the working heart of the area, with workshops, gyms, breweries and service businesses in an industrial pocket a few minutes from the sand, and it runs year round on locals rather than visitors. The early morning economy matters too. Ocean swimmers, board riders and gym classes are finished before nine, which shapes both when this audience is scrolling and what a sunrise shoot is worth.
Get Known is based in Mascot, not on the beaches, and we are straight about that. There is no Manly office and no local team. What we do have is on-location filming across greater Sydney as part of normal service, and the whole northern beaches sits inside that. A shoot at your venue, your gym or your job sites is a standard booking. Because the drive up the peninsula is real, we film in batches. One session is planned to bank weeks of content. Early light on the beach if the business calls for it, the venue before doors open, staff, product, and the raw pieces that get cut into posts across the following weeks. For businesses further north, in Newport, Avalon or Palm Beach, batching matters even more, and we plan each visit so it carries the calendar rather than asking you to film everything yourself between customers.
Some Manly businesses should not pay for social media management, and it is better to say so up front. If you are a trade booked solid through word of mouth on the peninsula and cannot take on more work, content spend buys you an audience you have no capacity to serve. If your entire trade is impulse foot traffic on The Corso, people deciding as they walk past your door, then your signage, your reviews and your Google Business Profile are likely doing more of the selling than any feed will, and they are cheaper to fix first. Seasonality creates its own version of this. A business that genuinely cannot feed or fund an off-season presence may be better served by a concentrated seasonal push than a year-round program it half commits to, because a feed that dies every autumn can do more harm than no feed at all. And if your revenue rests on a handful of large contracts, commercial building work or body corporate maintenance for example, direct relationships and referrals will usually matter more than content. We would rather turn that work away than run a page that exists to justify an invoice.
No. Get Known is based in Mascot in Sydney and films on location anywhere in greater Sydney as part of normal service, which covers Manly and the full northern beaches. Shoots happen at your venue, gym or job sites, and sessions are planned in batches so one visit banks weeks of content.
Both audiences exist, but they want different things and respond to different content. Ferry day trippers search maps and location tags in the moment and rarely follow anyone, while locals follow accounts and are the audience that carries a business through winter. Beach hospitality usually needs content for each, and trades and services should build for locals only.
Yes, if it plans to exist next summer. An account that goes quiet from May to November returns to an audience that has moved on and to platforms that treat it as dormant. Winter content is a different job, built for locals rather than visitors, and designed to keep the business visible while the crowds are gone.
All of them. The whole peninsula, from Manly and Freshwater through Dee Why, Brookvale and Narrabeen up to Newport, Avalon and Palm Beach, sits inside greater Sydney, where Get Known films on location as part of normal service. Shoots further up the peninsula are simply planned as batched sessions so a single visit covers more of the calendar.
When there is no capacity or no audience worth buying. A trade already booked out through local word of mouth, a shop that lives entirely on Corso foot traffic, or a firm built on a few large contracts will often get more from reviews, signage and direct relationships. Get Known would rather say that in the first conversation than manage a page that is not pulling its weight.
Part of our Sydney social media management service. See the full service overview or your industry guide.
Book a content audit. If social media is not your bottleneck, we will tell you.
Book a content audit