Yes, social media works for accountants, bookkeepers and financial advisers, and it works largely because so few firms in the industry bother with it. Get Known plans, films and manages the whole thing, built around the deadlines your clients already live by, BAS quarters, EOFY and tax time. You explain the work on camera in occasional batched sessions, and we handle everything else.
Most businesses have to invent reasons to post. Accounting firms have them printed on the ATO calendar, quarterly BAS due dates, EOFY preparation, tax time and superannuation deadlines. Your clients start asking the same questions at the same times every year, and a firm that has already answered them publicly that week looks organised and easy to deal with. We plan the year's content around those dates so the right posts land just before clients need them.
Cafes, gyms and tradies fight hard for attention on social media. Accountants and bookkeepers largely do not post at all, so a firm that shows up consistently is often the only one in its area doing it. A bookkeeper calmly explaining what records to keep for BAS stands out in a noisy feed purely because nobody expects it. The dullness of the industry is the advantage, not the problem.
Your clients do not think in Division 7A loans or non-commercial loss rules, they think about whether they can buy the ute this financial year. The content that gets shared is the version a tradie or cafe owner could repeat to a mate. We interview you with questions pitched at client level and edit out the moments where the answer drifts back into accountant speak. You stay accurate, and the post stays understandable.
Financial content in Australia sits under real rules, and the line between general information and personal advice is the one that matters. Everything we draft explains how things work in general terms and never tells a specific viewer what to do with their money, and you review every piece before it is published. If you are an adviser working under a licensee with its own approval process, the content goes through that process, not around it.
We know better than to ask for your time in June or during a BAS quarter close. Get Known batches filming into single sessions, so one sitting produces weeks of content, and we schedule those sessions in your quieter windows, with EOFY material filmed and edited well before June arrives. You answer questions on camera the way you would across the desk from a client, and we cut it into short, usable posts. No daily filming, and nothing to memorise.
If you are at capacity and turning work away, social media will mostly grow a waiting list, and your referrals are already doing the job. If nearly all of your work comes from a small number of year-round business clients, deepening those relationships is a better use of the money. And if you genuinely cannot spare a few hours between deadlines to film, the content will stall no matter who manages it. We would rather say that up front than sign you anyway.
Yes, and a large part of the reason is that so few accounting firms post consistently. In crowded industries you fight for attention, but a firm that clearly answers common tax and BAS questions often has the local feed to itself. It works well for firms that want more small business clients, and poorly for firms already at capacity.
Post the answers to questions clients already ask you in meetings. What records to keep for BAS, what to do before 30 June, what the ATO pays attention to, and what a new business owner should set up first. The compliance calendar means the same topics come around every quarter, so the content plans itself further ahead than in most industries.
They can post general information, and that distinction is the whole game. In Australia, general content explains how a rule or product works, while personal advice tells a specific person what to do based on their circumstances, and personal advice is regulated far more tightly. Advisers should keep social content general and run it through their licensee's approval process where one applies.
Showing your face helps, because clients are choosing a person to trust with their money, not just a firm name. You do not need to perform, though. Get Known films interview style, you answer questions the way you would across a desk, and filming is batched into single sessions so it takes a few hours occasionally rather than any daily effort.
With an agency managing it, your time goes into occasional batched filming sessions and reviewing content before it goes live. The review step matters more for accountants and advisers than for most industries because of advice rules, so it should not be skipped or rushed. Editing, captions, scheduling and replies can all sit with the agency.
Part of our social media management service, which covers every industry we work across. Our founder Nicholas Remondos also writes longer guides at nicholasremondos.com.
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