Berlin Food Bunker, a food venue, reached 450,382 views in 30 days working with Get Known, with 97.1 percent of those views coming from non-followers. That means the content reached new potential customers, not the same people who already follow the page. Here is how it happened and what the figures actually tell you.
Berlin Food Bunker is a food venue with a product that films well, which is a head start but not a strategy. The problem was the one nearly every venue has. Content was reaching the people who already followed the page, and those people had already made up their minds about the place. A venue does not grow by showing regulars what they already know. It grows when someone who has never heard of it watches the food and decides they need to try it. That was the brief. Build food content that travels past the existing audience and lands in front of new potential customers.
We built food content for reach, not for the follower feed, and that distinction shapes everything. Content made for followers assumes context. The viewer already knows the venue, the vibe, the menu. Content made for reach assumes nothing. Every video had to work for a stranger seeing the venue for the first time, which means the food does the talking, the hook lands immediately, and nothing depends on the viewer already caring.
We filmed in batches. A single filming session covers weeks of posting, so the venue's team stayed focused on cooking and service while we handled the content pipeline. Batching also keeps quality consistent, because nobody is scrambling for a clip on a quiet Tuesday. Then we published in the formats platforms actually push to non-followers, because reach is partly craft and partly working with how the feed distributes content.
In 30 days the content reached 450,382 views. The figure that matters more is the second one. 97.1 percent of those viewers were non-followers.
In plain terms, this was not the existing fan base watching the venue's content on repeat. It was viewers who did not follow the page, an audience outside the venue's existing fan base. For a venue, that is the audience that fills tables, because followers have already decided and strangers have not.
A big view count on its own can be hollow. If your existing followers watch every post twice, the number climbs and the business gains nothing new. The non-follower share is the honesty check on the headline figure. When 97.1 percent of viewers do not follow the account, the reach is genuinely new attention, not recycled attention.
New attention is what marketing is for. It is people entering the start of the decision process who were not there before. We will not claim a view equals a booking, because it does not. But nobody books a venue they have never heard of, and this content put the venue in front of a large pool of people outside its existing audience.
This approach is not for everyone, and we would rather say so here than midway through a contract. It is not for venues that only want to speak to their existing regulars, because everything about this method is tuned for strangers. It is not for owners unwilling to let the food be filmed honestly, because polished ad-style content does not travel the same way. And it is not for a venue whose product or service is not ready, because putting an unready venue in front of new people spreads bad word of mouth as efficiently as good. If staffing, consistency or the kitchen is the current fire, fix that first. Reach magnifies whatever is already true about your business.
The figures on this page, 450,382 views in 30 days and a 97.1 percent non-follower share, are owner-supplied from Get Known client records and reflect the venue's own platform analytics as recorded at the time. We publish them as reported, and we do not pad case studies with figures we cannot point to. Views measure attention, not revenue, and we present them as exactly that. If you want to talk through how these numbers were reached and whether the same approach fits your venue, ask us directly.
Berlin Food Bunker's content reached 450,382 views in 30 days. Of those viewers, 97.1 percent were non-followers. The figures are owner-supplied from Get Known client records.
It means 97.1 percent of the people who watched Berlin Food Bunker's content did not follow the account at the time they watched. The content was reaching new potential customers rather than circulating among existing fans. For a food venue that distinction matters, because growth comes from people who have not visited yet.
No honest agency will promise you a specific number, and we will not either. Results depend on the venue, the food, the market and how the platforms distribute content in any given month. What we can commit to is the method, content built deliberately for reach beyond your existing audience, and full transparency on what the numbers show.
We film in batches, so a single session covers weeks of posting. That keeps the venue's team focused on cooking and service instead of stopping for a camera every few days. It also keeps the content consistent, because everything is planned and shot with the weeks ahead in mind rather than improvised post by post.
They are owner-supplied from Get Known client records and reflect the venue's own platform analytics. We report them as recorded, and we do not publish figures we cannot point to. Views measure attention rather than revenue, so we present them as a reach result, not a sales claim.
More documented results on our case studies page. For how the engagement works, see what done for you content means or the personal branding agency Sydney overview.
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